[PDF.96ir] Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

[PDF.pv57] Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

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 | #3034371 in Books |  Gower |  2010-06-28 | Original language:English | PDF # 1 |  10.00 x7.25 x.75l,1.70 | File type: PDF | 280 pages

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|| |'A great read for anyone interested in video games and the entertainment business. Wesley and Barczak craft a compelling read based through the history of video games - the unexpected success stories and colossal failures - which give us a foundation of learni

Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game indus...

You can specify the type of files you want, for your device.Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap   |  David Wesley, Gloria Barczak. A good, fresh read, highly recommended.

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