[PDF.96vg] Measuring User Engagement (Synthesis Lectures on Information Concepts, Retrieval, and Services)

Measuring User Engagement (Synthesis Lectures on Information Concepts, Retrieval, and Services)

[PDF.rd53] Measuring User Engagement (Synthesis Lectures on Information Concepts, Retrieval, and Services)

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 | #4371938 in Books |  2014-12-01 | Original language:English | PDF # 1 |  9.25 x.30 x7.50l, | File type: PDF | 132 pages

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||0 of 0 people found the following review helpful.| Perfect|By Aline|It`s really perfect book! Very useful and with strong scientific vision.|About the Author|Yahoo Labs

User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly. User engagement is a key concept in the design of online applications (whether for desktop, tablet or mobile), motivated by the observation that successful applications are not just used, but are engaged with. Users invest time, attention, and emotion in...

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