[PDF.10bn] The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)

[PDF.vc52] The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)

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 | #798078 in Books |  2013-07-08 |  2013-06-28 | Original language:English | PDF # 1 |  9.00 x.80 x6.90l,.0 | File type: PDF | 368 pages

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||0 of 0 people found the following review helpful.| Useful as an overview|By Tori Morris|Enjoyable,and breezy but rather long-winded in certain chapters as even the brisk tone gets bogged down in detail after detail about how certain industries function. Useful as an overview, to be sure, but rather tough to swallow if you're not as keen on knowing movie marketing as sports or vice versa. This was used as a textbook in one of my|From the Back Cover|

Entertainment Marketing NOW:

Every Platform, Technology, and Opportunity

 

Entertainment Marketing NOW:

Every Platform, Technology, and Opportunity

 

Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more

Reflects powerful trends ranging from smartphones to globalization

You easily download any file type for your device.The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)   |  Al Lieberman, Patricia Esgate. I was recommended this book by a dear friend of mine.

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